Ten Tips for Making Any Piece of PLR Your Own

Should you make PLR your own?

PLR content is sold to lots of people for cheap. If you were to buy exclusively the prices would be higher. You will not want to have the same content as everyone else out there so I highly suggest that you make the PLR item your own. The following are a few tips to making a PLR piece your own.

#1. Buy PLR content from quality sellers

Once you start looking you will find an abundance of PLR. Some of it is gibberish and written by AI and not useful. Look for sellers that are people who take pride in what they offer and have a personable PLR shop.

#2. Think of PLR as Research Materials

When you conduct your search for PLR, don’t search for “blog posts,” “eBooks,” or any format at all. Instead, search by subject matter or niche. It is more important to find the content itself than in a specific format. By doing this, you’re going to find more content that is usable. It opens a whole lot of new possibilities for the content. An eBook can become blog posts, and blog posts can become an eBook. A combination of content can become a course, and a course can become a report. It all works together if you start thinking about the content as research materials to organize.

#3. Change the Keyword

Do keyword research and change the keyword. Don’t forget to have the keyword in your meta description and your first paragraph.

#4. Change the Title

No matter how good the title is of the PRL you purchased, changing the title to fit more with your audience and your purpose, will make a huge difference in whether they buy it or not. Titles are important because they need to explain to your audience what the purpose of consuming the content you’re promoting is and makes them curious enough to buy, download it, and use it. Titles need to be attention-grabbing.

#5. Replace the Graphics/ Colors

From the cover, to the information inside, graphics, and images help brand your work as yours. Changing the images and graphics used inside the PLR that you buy to fit your brand helps advance the understanding of the information to your audience, and to make it look more unique. Add charts, graphs, fonts, and images that bring the content to life for your audience.

Make sure to change colors and designs if you purchased PLR printable graphics. With a few simple changes you can create an original.

#6. Check the Tone to Match Your Brand Voice

As a business, you have your own unique brand voice that you will need to ensure shows up in the content you deliver to your audience. By going through the content and changing the words to better match your brand voice, you’ll ensure that the content feels valuable to your audience. After all, they like how you do things, so they want to know your way, and you can make sure they get that by matching the brand voice to the content.

#7.  Personalize by adding examples

You can make any PLR content better and more personable by simply adding examples and proof of concept by adding examples to it. You can do this by including testimonials, case studies, and interviews with those who have used the method to be successful.

#8. Format 

  • Increase the word count by expanding on paragraphs.
  • Try to include internal and external links
  • Add affiliate links

#9. Don’t forget SEO words

Do an SEO search and include your SEO and keywords throughout your PLR.

#10. Never Forget Your CTA

Of course, you should always remember to tell them what to do next when they’ve consumed the content. That is your CTA. You develop a CTA based on the purpose of the content you’re sharing with your audience. Creating strong CTAs is imperative, so if you have content out there right now without a CTA, go add it now.


If all you do is these things to each piece of PLR that you purchase, you’ll be ahead of the crowd, and it will pay off. The truth is that most people buy PLR and don’t get around to using it at all. If you set up a system and process to accomplish these five things and schedule it for publication or sale, you’ll be ahead of most and more successful too.


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